We are grateful to share that, even in these uncertain times, The Sparkle Effect is still fully operational. That said, we have been closely monitoring the COVID-19 pandemic over the past few weeks and months, and as a result have decided to make the following changes to our typical services: 

In-Person Training:

All in-person trainings are canceled for this season. We hope to resume face to face trainings next spring and will continue to keep track of the national landscape. While we love seeing all of you in person, the safety and wellbeing of our trainers and team members nationwide remain our top priority. 

Virtual Captains’ Meetings:

Although we will not be having training in person, we remain deeply committed to setting you up for a successful season. In that spirit, beginning in mid-August, we will be offering virtual meetings with captains/advisers. As always, the meetings will take approximately one hour and are offered cost-free to all teams.
Prior to the meeting, your team captains will fill out a brief survey, so our trainers will have a snapshot of your current needs, concerns, and operating structure. The survey poses broad questions as well as questions about the particular policies/structures in place at your school this fall to address social distancing issues.

All captains who participate in a meeting will receive a copy of our Captain’s Manual. In addition to our traditional content, the meeting will include a discussion about:

  • the extracurricular landscape in the fall for your particular school 

  • how your teams can lift and enhance school spirit even if there are no sporting events/assemblies 

  • our organization’s mission concerning inclusivity and school spirit

  • the importance of empowering captains to create an overall school environment where every student feels included and celebrated

  • how captains can best deliver essential components of our training curriculum


We will also email our updated Team Playbooks to captains and advisers after the virtual meeting to disseminate to team members.

Training Webinars:

We are also creating a series of 10-15 minute webinars that cover different components of our training curriculum. We will send the training webinars to captains/advisers after the captain’s meeting. 

Uniform Grants: 

We are still offering uniform grants to teams who qualify. If you believe your team is eligible for a uniform grant from Varsity Spirit Fashion, please contact us at 

© 2019 The Sparkle Effect, Inc.  | 563.940.5181 |  | United States

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